HOW DEDESK WORKS

You bring the direction.
AI carries it through.

A brief, a budget and your ad accounts. Dedesk turns those into campaigns that create, launch and improve on autopilot.

FOLLOW ONE CAMPAIGN

See your brief become action.

Illustrative product walkthrough. No accounts are connected and no ads are launched.

Your ambition becomes a shared brief.
01 / YOU SET THE INTENT

Tell us what success looks like.

Share your offer, audience and brand direction. Set the budget and define the result that matters. Every agent works from this same brief.

EXAMPLE BRIEF
“Introduce our new skincare range to people who want a simpler daily routine.”
“Get relevant demo requests from operations leaders looking to simplify team scheduling.”
Success means
Reach the intended audience and build recognition.
Qualified demo requests, measured alongside acquisition cost.
Monthly budget
$5,000 USD Illustrative spend limit
Brand boundaries
Warm, simple language. No unsupported product claims.
Clear business value. No promises of guaranteed savings.
The output: one clear campaign direction.
Your accounts, measurement and limits connect.
02 / CONNECT THE STARTING POINT

Bring your existing ad accounts.

Your setup connects your selected channels and the signals needed to measure success. You choose where the campaign can run and what it can spend.

MetaFacebook & Instagram
Google AdsSearch & discovery
LinkedInProfessional audiences
◎

Give the campaign a useful feedback signal.

Start with audience reach, frequency and creative response. Add brand measurement where available.

Connect conversion tracking and available lead-quality feedback so a cheap click isn’t mistaken for a valuable inquiry.

The output: selected channels, measurement and spend boundaries.
Specialist agents turn your brief into a campaign.
03 / AI TAKES ON THE EXECUTION

Your brief becomes a live campaign.

Specialist AI agents coordinate the plan, creative variations, audience settings and launch. Autopilot carries the work forward within your budget and brand rules.

✳Creative agent

Explore “simple rituals” and “everyday care” as two message angles.

Explore “less scheduling admin” and “clearer team coverage” as two message angles.

◎Audience agent

Pair each angle with relevant audience hypotheses.

Match the message to the needs of operations decision-makers.

Campaign agent

Prepare channel-specific ads and launch within the campaign limits.

The output: coordinated ads in market. Review checkpoints are optional.
Every useful signal informs the next move.
04 / PERFORMANCE BECOMES THE NEXT MOVE

The campaign keeps learning.

Dedesk’s learning loop connects what the audience does with what the campaign does next. Useful learning stays with your brand for future campaigns.

IF THE SIGNAL IS…One creative angle earns a stronger response from your intended audience.One audience brings cheaper inquiries, but fewer of them are qualified.
THE NEXT ACTION COULD BE…Test fresh variations of that angle while monitoring reach and repetition.Refine that audience and redirect testing toward the message bringing better-fit leads.

An illustrative decision, not a measured result. Actual changes depend on the available data and the limits you set.

The output: an improving campaign and a better-informed next brief.
LESS COORDINATION. MORE DIRECTION.

You own the ambition.
Dedesk runs the work.

Stay close to the outcome without becoming the handoff between every specialist.

YOUR PART

Set what matters.

  • Your business goal and intended audience
  • Your offer, brand direction and exclusions
  • Your budget and permitted channels
  • A change of direction whenever you need one
DEDESK HANDLES THE EXECUTION

The AI handles the moving parts.

  • Campaign planning and creative variations
  • Audience setup and channel execution
  • Performance monitoring and optimization
  • Carrying learning into the next campaign
AUTOPILOT, WITH VISIBILITY

Stay informed.
Step in when you want.

The platform shows what changed and why. You can revise the brief, adjust limits or pause. Optional reviews fit around your workflow.

When something needs attention

A rejected ad, missing tracking or an account connection issue should be visible. Dedesk handles recoverable issues and surfaces exceptions that need your input.

Explore the control layer
BEFORE THE FIRST LAUNCH

A little context.
A much stronger start.

Guided setup brings the essentials together. You don’t need a perfect strategy document or a new set of ad accounts to start the conversation.

01

Your business

Bring your website, offer and a clear sense of who you want to reach. We turn the ambition into a campaign objective.

02

Your brand

Share existing assets, tone, product facts and anything the campaign must avoid. Consistency starts with useful boundaries.

03

Your accounts

Connect the selected ad accounts with the necessary access. Confirm account readiness, billing and the destination for campaign traffic.

04

Your measurement

Agree what success means, check the available tracking and set a budget. Define the feedback the agent can use to learn.

Setup timing depends on account access, assets and measurement readiness. The demo helps identify what your team already has and what needs connecting.

AFTER LAUNCH

Autopilot is a loop.
Not a one-time launch.

Execution continues after the ads go live. The next action depends on the evidence, the objective and the boundaries you set.

◎

Observe

Monitor delivery, spend, audience response and available outcome signals. Keep the campaign goal in view.

↔

Decide

Compare useful signals and choose the next test. Avoid treating a single early result as a reliable pattern.

↻

Adapt

Refresh creative, refine audience choices or adjust allocation within your limits. Carry the learning forward.

When your business changes, the brief can change too.

A new offer, different audience or revised budget becomes new direction. You can intervene or pause without making manual review a prerequisite for every action.

START WITH YOUR OWN DIRECTION

What would you
put on autopilot?

Book a demo to discuss your goals, explore the campaign workflow and get started with guided setup.

Book a demo
LESS OPERATING. MORE POSSIBILITY.

Your next big thing.
Already in motion.

Book a demo